Using Eloqua for B2C? and Responsys for B2B?

By Emma Thomas and Michael J. Sullivan Introduction For many situations the choice of marketing platforms is clear. Given that it is well suited to companies that send large amounts of email, push, or SMS messages Responsys lends itself well for Business-to-Consumer (B2C) marketing. Eloqua with its deep integration with CRM, provision for comprehensive Sales […]

Abandoned Cart messaging via Eloqua, Part 1

Oracle Commerce Cloud has built-in Abandoned cart events which facilitate one to implement email notifications directly to known contacts. Not surprisingly, there exists a robust Commerce Cloud integration with Responsys primarily for B2C clients to do just that. But what if your client has Eloqua instead? And given that, why would you want to use Eloqua’s email system […]

Eloqua Security Cheatsheet

Many clients who purchase products or suites from our SaaS portfolio haven’t fully thought through their security requirements prior to signing up. As such, it is not untypical to find themselves in a quandary as to what they should provision (for free) versus what additional add-ons they should purchase. This blog post is an attempt […]

Eloqua ICS Integration

Introduction Oracle Eloqua, part of Oracle’s Marketing Cloud suite of products, is a cloud based B2B marketing platform that helps automate the lead generation and nurture process. It enables the marketer to plan and execute marketing campaigns while delivering a personalized customer experience to prospects. In this blog I will describe how to integrate Eloqua […]

A pattern for managing segments across Oracle apps

Background A large number of Oracle and 3rd party CX applications include segmentation as a key part of their feature set. Trouble is, most of these implementations are siloed and proprietary. Further very few of these segment-aware applications expose services to the underlying segment mechanism, making integrations — with regard to segments — difficult if […]

Creating custom Fusion Applications User Interfaces using Oracle JET

Introduction JET is Oracle’s new mobile toolkit specifically written for developers to help them build client slide applications using JavaScript. Oracle Fusion Applications implementers are often given the requirement to create mobile, or desktop browser, based custom screens for Fusion Applications. There are many options available to the developer for example Oracle ADF (Java Based) and Oracle JET (JavaScript […]

Eloqua OOTB Integrations Cheat Sheet

For those not familiar with Eloqua, there are a large number of potential productized integrations available some of which are free, some of which require licenses, and some of which require access to 3rd party applications (both on-prem and cloud). To keep it simple, this blog post focuses on those productized integrations that are free […]