Eloqua OOTB Integrations Cheat Sheet

For those not familiar with Eloqua, there are a large number of potential productized integrations available some of which are free, some of which require licenses, and some of which require access to 3rd party applications (both on-prem and cloud). To keep it simple, this blog post focuses on those productized integrations that are free as well as those that integrate with existing Oracle products (both on-prem and cloud). I have organized the integrations into the following table to assist you in identifying what is “out of the box” which is useful to know if you are putting together a POC or demo.

Cloud Integrations
Eloqua integration & direction
Description Link to more info
Eloqua ↔ Compendium
While in Eloqua, the Oracle Marketing Calendar app opens in a separate browser tab. The calendar can be accessed by all users of your Eloqua instance and respects your security settings and permissions to only show campaigns and emails that users have access to view. Compendium Advanced Calendar
Eloqua ← Compendium After linking your Eloqua account, you can begin pushing content to Eloqua from Compendium so that it can be stored, and used to build campaigns. Promote Content
Eloqua ← Oracle Service Cloud The Service Cloud app allows you to make decisions on Eloqua contacts based on information stored in Service Cloud. This includes things like “Does this contact have an open case?” or “Has this contact called into support 5 or more times in the last 30 days?” Service Cloud App
Eloqua → SRM SmartCap takes the content from an Eloqua landing page and pushes it to SRM. This allows you to schedule a post on a variety of social networks, such as Twitter and Facebook. Smart Create a Post
Eloqua ← SRM View click throughs on Oracle SRM published social links within Eloqua. Dynamic Link Tracking
Eloqua → SRM Send your Eloqua contacts to Oracle SRM to target them through Facebook Custom Audiences. Custom Audiences
Eloqua → BlueKai ID swapping occurs when a contact opens an Eloqua email, or a visitor visits a site that includes an Eloqua tracking script. The tracking script retrieves anonymized data and passes it to BlueKai DMP.
ID Swapping
Eloqua → Oracle Push Cloud
The integration between Eloqua and Oracle Push Cloud allows marketers to push messages to their integrated mobile apps as an outbound channel within Eloqua, just like email. Oracle Push Cloud App
  
Oracle PaaS Integrations
Eloqua integration & direction Description Link to more info
Eloqua ← ICS Push Contacts & Objects to Eloqua. NOTE: the A-Team is currently prototyping an updated, bi-directional ICS adapter for Eloqua that should be available sometime in 2016. When this becomes public, the old adapter will be deprecated. Eloqua + ICS data sheet
   
Social/Web Integrations
Eloqua integration & direction Description Link to more info
Eloqua → Various Social
Add social sharing buttons to your Eloqua landing pages for Facebook, Twitter, LinkedIn, Google+, and Reddit  Social Sharing Buttons
Eloqua ← Webex Register contacts for WebEx events and meetings as part of your campaigns. This integration also enables decisions based on attendance or registration without needing to bring WebEx data into Eloqua.  Webex App
Eloqua ← GoToWebinar Register contacts for GoToWebinar events as part of your campaigns. This integration also enables decisions based on attendance or registration without needing to bring GoToWebinar data into Eloqua.   GoToWebinar App
Eloqua ← YouTube Include YouTube videos in Eloqua emails and landing pages YouTube Embed App
Eloqua ← Twitter Add a Sign in with Twitter button to Eloqua landing pages Twitter Signon
Eloqua ← Twitter Enhance Eloqua landing pages by leveraging the following widgets: Embedded Tweet, Twitter Card, Twitter Follow Button, Twitter Timeline. Twitter Widgets
Eloqua ← Facebook Add a Log in with Facebook button to their landing pages Facebook Sign On
Eloqua ← Facebook Enhance Eloqua landing pages by leveraging the following widgets: Like/Recommend Button & Embedded Comments Facebook Widgets
Eloqua ← LinkedIn
place an AutoFill with LinkedIn button on your landing page. Note: you must be part of the LinkedIn lead accelerator program.
LinkedIn Auto Fill
Eloqua ↔ LinkedIn Synchronize LinkedIn Lead Accelerator programs with their Eloqua email nurture programs. Note: you must be part of the LinkedIn lead accelerator program.
LinkedIn Lead Accelerator
On-Prem & Cloud CRM Integrations
Eloqua integration & direction Description Link to more info
Eloqua ↔ Sales Cloud, CRMOD, etc. Both outbound and inbound sync of customer data OOTB CRM integrations
Eloqua ↔ Sales Force Associate a Sales Force contact to a campaign directly from within the campaign canvas using a Cloud Action service. Sales Force campaign association app
Other On-Prem Integrations
Eloqua integration & direction Description Link to more info
Eloqua ← WebCenter Sites 11g R1 Publish content to Eloqua to make it available for campaigns WCS 11g R1, Push Content to Eloqua
Eloqua → WebCenter Sites 11g R1 Using Eloqua Forms on WCS-rendered pages WebCenter Sites 11g R1, Forms in Sites

 

Note: there are many more productized integrations planned in the pipeline. I will be updating this page every few months in an attempt to keep it fresh. Additionally, there are a plethora of 3rd party integrations which add features, enhancements, and power to Eloqua. These are available from the AppCloud store: Oracle Cloud Marketplace

If you know of other productized/free integrations, please inform me and I will add them here.

And finally, Eloqua plans to deprecate their existing SOAP interfaces later in 2015. Thus, going forward, any bespoke integrations should be done via their REST API or their BULK 2.0 API.

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