SaaS Data Replication in Oracle Analytics Cloud (OAC, and OAAC)

For other A-Team articles by Richard, click here Introduction In the recent Oracle Analytics Cloud release, exciting new SaaS data replication functionality was added.  This allows Oracle Analytics Cloud (OAC and OAAC), to replicate data, on a schedule, from a number of Oracle’s SaaS offerings.   For many use cases, this will mean that a separate […]

Abandoned Cart messaging via Eloqua, Part 1

Oracle Commerce Cloud has built-in Abandoned cart events which facilitate one to implement email notifications directly to known contacts. Not surprisingly, there exists a robust Commerce Cloud integration with Responsys primarily for B2C clients to do just that. But what if your client has Eloqua instead? And given that, why would you want to use Eloqua’s email system […]

Eloqua Security Cheatsheet

Many clients who purchase products or suites from our SaaS portfolio haven’t fully thought through their security requirements prior to signing up. As such, it is not untypical to find themselves in a quandary as to what they should provision (for free) versus what additional add-ons they should purchase. This blog post is an attempt […]

Eloqua ICS Integration

Introduction Oracle Eloqua, part of Oracle’s Marketing Cloud suite of products, is a cloud based B2B marketing platform that helps automate the lead generation and nurture process. It enables the marketer to plan and execute marketing campaigns while delivering a personalized customer experience to prospects. In this blog I will describe how to integrate Eloqua […]

Eloqua OOTB Integrations Cheat Sheet

For those not familiar with Eloqua, there are a large number of potential productized integrations available some of which are free, some of which require licenses, and some of which require access to 3rd party applications (both on-prem and cloud). To keep it simple, this blog post focuses on those productized integrations that are free […]

A Universal Cloud Applications Adapter for ODI

Cloud computing is dramatically accelerating the number of systems and technologies with which integration solutions have to interact. As new Cloud applications seem to appear every day, defining the specifics for each one of these applications one at a time quickly becomes a daunting task. To address this new challenge, we have created a universal […]

How to plan for “Modern Marketing” architectures

The days of the company website being the most important online marketing asset are long over. No matter how sexy/compelling/brilliant a website is it now represents just a small fraction of a customer’s journey. While still important, the website is just one piece of the online puzzle that needs to be addressed. And this brings […]

Condensed version of “Classic Rookie Mistakes with Eloqua”

Introduction The following thread was posted on TopLiners (https://community.oracle.com/thread/3666600). I found it insightful to see what kinds of disasters people can make in the real-world. For the sake of brevity, I have condensed/edited it here for you. You don’t need to understand how Eloqua works to quickly see what kinds of issues newbies run up […]